The Chartered Institute of Marketing (CIM) claims to be the world's largest organisation of professional marketers. It is based in UK with over 40,000 members worldwide.
The Chartered Institute of Marketing (CIM) Professional Diploma in Marketing is ideal for ambitious marketing professionals wishing to enhance their career in marketing.
By
developing your operational skills through completing a professional
marketing qualification, you will differentiate yourself from your
peers, add real depth to your CV and improve your employment and
promotional prospects.
Its headquarters are in Cookham near Maidenhead, CIM offers professional development to marketing practitioners across the world. The objective of CIM is to raise the status of marketing onto a more professional and strategic level around the world.
The CIM was founded in 1911 and recently celebrated the occasion with a dinner in Windsor Castle hosted by Prince Philip, Duke of Edinburgh- who is the patron of the Chartered Institute of Marketing
Official site CLICK TO VIEW
How to study
Many of our Accredited Study Centres also deliver our courses through a blended learning approach by combining one of the study modes described with additional online or face to face teaching. For example, Distance Learning with optional face to face workshops or Part Time with some additional online support outside the classroom. The study centre listing includes the study modes offered by each centre from those described below. If you need more information, short list the centres you are interested in and then contact them to find out more about how they deliver the courses.
Part time
Click here to view part time study centres.
Full time
Click here to view full time study centres.
Introductory Certificate in Marketing
The Introductory Certificate in Marketing is
for all those who want to find out
more about marketing - whether you're in a
job that involves marketing or not. It
answers the question: What is marketing? But
it also aims to develop knowledge and
skills for people who are working to support
others in basic marketing tasks.
It is not necessary to have any previous
experience or knowledge of marketing and
you can choose to study to suit your
requirements and availability. You may already
be working and want to study around work
commitments, or you may be looking for
a job and therefore will not have time to
study during the day.
Click
here to view study centres that
offer the Introductory Certificate in Marketing.
Learn more about the Introductory Certificate in Marketing.
Entry points policy
Not sure about where to start, this section will help you to determine the right qualifications entry point for you
If you have a degree in Marketing recognised by The
Chartered Institute of Marketing then you can progress
straight onto our Professional Postgraduate Diploma in
Marketing. Download the Entry
points policy document to see whether this applies
to your degree.
All UK and international universities whose
qualifications have been granted entry
points onto The Chartered Institute of Marketing
professional qualifications are
included in the policy.
The policy lists qualifications that have been awarded
entry to the Professional
Postgraduate Diploma in Marketing or to the Professional
Diploma in Marketing.
Distance Learning
Click here to view distance learning study centres.
Intensive & Online
Click here to view intensive and online study centres.
Modules
Structure
The Chartered Institute of Marketing Professional Diploma develops your operational skills, focussing on managing and planning the marketing process. You’ll need to pass four modules, designed to boost your knowledge, confidence and practical ability in important disciplines.Unit 1 – Marketing Planning Process
On completion of this module you will be able to:- Evaluate the marketing planning process and its implementation in a range of marketing contexts, including a detailed analysis of the internal and external marketing environments
- Conduct a marketing audit and assess the findings in order to develop a marketing plan that is responsive to market and organisational changes, and underpins the organisation’s marketing strategy
- Determine the importance of segmentation, targeting and positioning to develop effective strategies which are innovative, cost effective, valuable and maximise the potential of marketing opportunities successfully
- Recognise the significance of retaining customers through relationship marketing
Unit 2 – Delivering Customer Value through Marketing
On completion of this module you will be able to:- Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives
- Develop and implement an effective and efficient channel management strategy reflecting the needs of stakeholders
- Develop an effective and innovative communications strategy that clearly delivers the organisation’s proposition to the market, through effective segmentation and targeting of internal and external markets
- Utilise an innovative and effective integrated marketing mix to reinforce the organisation’s brand values, overall marketing proposition and competitive advantage
- Determine customer requirements for product and service delivery, to ensure the marketing proposition is customer-focussed, efficient and effective
Unit 3 – Managing Marketing
On completion of this module you will be able to:- Recommend how a marketing function should be structured and managed to deliver competitive advantage
- Prepare plans for showing how a team should be structured, selected, formed, managed and developed to demonstrate effective performance against objectives
- Critically assess the organisation’s resource needs and capabilities for the marketing team to manage marketing activities effectively and efficiently
- Prepare appropriate budgets and accounting documentation to support the financial management of the marketing function and its associated activities
- Critically assess the ongoing financial situation, including manageability of the budget, financial stability and success of the marketing function
Unit 4 – Project Management in Marketing
On completion of this module you will be able to:- Identify the organisation’s information needs, scope of research projects and resource capability to underpin the development of justified business cases – including risk assessment and mitigation strategies – to support marketing projects
- Using project management tools and techniques, design, develop and plan significant marketing programmes effectively, in terms of quality, resource and delivery
- Integrate a range of marketing tools and techniques to support the development and implementation of marketing projects
- Monitor and measure the outcomes of marketing projects through the end-to-end project process
Marketing qualifications
Introductory
Certificate Professional
Certificate Professional
DiplomaChartered
Postgraduate Diploma
Professional Certificate in Marketing
The Professional Certificate in Marketing
gives you the practical skills and knowledge
to devise and execute marketing activities
and gain marketing credibility. It also
aims to provide a practical insight into the
principles and application of marketing
at a tactical level. The syllabus has been
updated recently to reflect the changing
issues and practices within marketing and to
reflect employers' views of marketing
in today's business environment. The
Qualification is ideal for junior marketers,
those working in marketing support roles
(like personal assistants); or if marketing
plays some part in your current job
description.
Professional Diploma in Marketing
This qualification is ideal for marketers
who are concerned with managing the marketing
process at an operational level, as well as
those who are looking to build on the
knowledge gained at Professional Certificate
level with a future marketing management
role in mind. The content of the course has
been put together following consultation
with employers to ensure that they gain
relevant competencies for various stages
of their marketing career.
The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.
The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.
Chartered Postgraduate Diploma in Marketing
The Chartered Postgraduate Diploma in
Marketing is a challenging, high-level two
part marketing qualification that
demonstrates specialist professional knowledge
across many areas and a route to Chartered
Marketer status.
The qualification aims to enable marketers
to champion the customer experience and
exert a strong influence on the organisation
to adopt a customer orientated approach.
It will also enable them to contribute along
with other directors and senior managers
to the organisation's competitive strategy
and manage the organisation's marketing
activities in line with the customer.
No comments:
Post a Comment