Tuesday, December 25, 2012




The Chartered Institute of Marketing (CIM) claims to be the world's largest organisation of professional marketers. It is based in UK with over 40,000 members worldwide.

The Chartered Institute of Marketing (CIM) Professional Diploma in Marketing is ideal for ambitious marketing professionals wishing to enhance their career in marketing.
By developing your operational skills through completing a professional marketing qualification, you will differentiate yourself from your peers, add real depth to your CV and improve your employment and promotional prospects.

Its headquarters are in Cookham near Maidenhead, CIM offers professional development to marketing practitioners across the world. The objective of CIM is to raise the status of marketing onto a more professional and strategic level around the world.

The CIM was founded in 1911 and recently celebrated the occasion with a dinner in Windsor Castle hosted by Prince Philip, Duke of Edinburgh- who is the patron of the Chartered Institute of Marketing

Official site CLICK TO VIEW 

 

How to study

Now that you are interested in studying for a professional marketing qualification, you will need to choose a method that's right for you.
Many of our Accredited Study Centres also deliver our courses through a blended learning approach by combining one of the study modes described with additional online or face to face teaching. For example, Distance Learning with optional face to face workshops or Part Time with some additional online support outside the classroom. The study centre listing includes the study modes offered by each centre from those described below. If you need more information, short list the centres you are interested in and then contact them to find out more about how they deliver the courses.

Part time

Part time study normally takes the form of attending evening classes at least once a week. These are led by an instructor, in a specific location, allowing you a more fulfilling learning experience by studying with like minded peers.
Click here to view part time study centres.

Full time

Full time study takes the form of attending classes, led by an instructor, in a physical location, during the day for a large proportion of the week in accordance with UK Home Office and British Accreditation Council (BAC) guidelines. If you have the time and commitment to get qualified more quickly, maybe you'd prefer to attend full-time classes.
Click here to view full time study centres.


Introductory Certificate in Marketing

The Introductory Certificate in Marketing is for all those who want to find out more about marketing - whether you're in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.
It is not necessary to have any previous experience or knowledge of marketing and you can choose to study to suit your requirements and availability. You may already be working and want to study around work commitments, or you may be looking for a job and therefore will not have time to study during the day.

Click here to view study centres that offer the Introductory Certificate in Marketing.
Learn more about the Introductory Certificate in Marketing

 


 

 

Entry points policy

Not sure about where to start, this section will help you to determine the right qualifications entry point for you

If you have a degree in Marketing recognised by The Chartered Institute of Marketing then you can progress straight onto our Professional Postgraduate Diploma in Marketing. Download the Entry points policy document to see whether this applies to your degree.
All UK and international universities whose qualifications have been granted entry points onto The Chartered Institute of Marketing professional qualifications are included in the policy.
The policy lists qualifications that have been awarded entry to the Professional Postgraduate Diploma in Marketing or to the Professional Diploma in Marketing.

Distance Learning

Distance Learning is a means of supporting you through your studies. This does not involve attending particular classes or events at specific times and locations allowing you to proceed at your own pace.
Click here to view distance learning study centres.

Intensive & Online

This allows you to study for your qualification through a combination of both distance learning and face-to-face teaching. Your study centre will guide you through your qualification with a series of face-to-face workshops that are supported by prepared online material, activities and tutorials.
Click here to view intensive and online study centres.

                                                                                 

 

Modules

Structure

The Chartered Institute of Marketing Professional Diploma develops your operational skills, focussing on managing and planning the marketing process. You’ll need to pass four modules, designed to boost your knowledge, confidence and practical ability in important disciplines.

Unit 1 – Marketing Planning Process

On completion of this module you will be able to:

  • Evaluate the marketing planning process and its implementation in a range of marketing contexts, including a detailed analysis of the internal and external marketing environments
  • Conduct a marketing audit and assess the findings in order to develop a marketing plan that is responsive to market and organisational changes, and underpins the organisation’s marketing strategy 
  • Determine the importance of segmentation, targeting and positioning to develop effective strategies which are innovative, cost effective, valuable and maximise the potential of marketing opportunities successfully 
  • Recognise the significance of retaining customers through relationship marketing

Unit 2 – Delivering Customer Value through Marketing

On completion of this module you will be able to:

  • Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives 
  • Develop and implement an effective and efficient channel management strategy reflecting the needs of stakeholders 
  • Develop an effective and innovative communications strategy that clearly delivers the organisation’s proposition to the market, through effective segmentation and targeting of internal and external markets
  • Utilise an innovative and effective integrated marketing mix to reinforce the organisation’s brand values, overall marketing proposition and competitive advantage 
  • Determine customer requirements for product and service delivery, to ensure the marketing proposition is customer-focussed, efficient and effective

Unit 3 – Managing Marketing

On completion of this module you will be able to:

  • Recommend how a marketing function should be structured and managed to deliver competitive advantage
  • Prepare plans for showing how a team should be structured, selected, formed, managed and developed to demonstrate effective performance against objectives
  • Critically assess the organisation’s resource needs and capabilities for the marketing team to manage marketing activities effectively and efficiently 
  • Prepare appropriate budgets and accounting documentation to support the financial management of the marketing function and its associated activities 
  • Critically assess the ongoing financial situation, including manageability of the budget, financial stability and success of the marketing function

Unit 4 – Project Management in Marketing

On completion of this module you will be able to:

  • Identify the organisation’s information needs, scope of research projects and resource capability to underpin the development of justified business cases – including risk assessment and mitigation strategies – to support marketing projects
  • Using project management tools and techniques, design, develop and plan significant marketing programmes effectively, in terms of quality, resource and delivery 
  • Integrate a range of marketing tools and techniques to support the development and implementation of marketing projects 
  • Monitor and measure the outcomes of marketing projects through the end-to-end project process

Marketing qualifications

Introductory Certificate Professional Certificate Professional DiplomaChartered Postgraduate Diploma

Professional Certificate in Marketing

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The Qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description.

Professional Diploma in Marketing

This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.
The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.

Chartered Postgraduate Diploma in Marketing

The Chartered Postgraduate Diploma in Marketing is a challenging, high-level two part marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status.
The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientated approach. It will also enable them to contribute along with other directors and senior managers to the organisation's competitive strategy and manage the organisation's marketing activities in line with the customer.


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